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Archive for the ‘Branding’ Category

Ways to Use Promotional Products as Employee Appreciation Gifts

Ways to Use Promotional Products as Employee Appreciation Gifts
If you're looking for ways to increase engagement and boost morale, take your best-performing and loyal employees and show them that their good work is valued with employee appreciation gifts. This effort can lead to increased satisfaction, reduced turnover rates and motivation to maintain or improve their good work. In fact, a 2015 Employee Recognition…

Three Ways Color Psychology Can Influence Consumers

Three Ways Color Psychology Can Influence Consumers
Color has the power to influence moods and inner feelings, making it an influential factor in buying patterns. Color psychology research has reinforced that 60% of the time, consumers will decide if they are attracted or not to a message based on color alone. So, when it comes to promoting a sale or a particular…

Mood Plus Attitude: 2016 Pantone Color of the Year

Mood Plus Attitude: 2016 Pantone Color of the Year
It’s a first! Blending a warm rose tone with a cool tranquil blue, the color pros at Pantone Color Institute have named two shades, Rose Quartz and Serenity, the 2016 Color of the Year. In these uncertain and stressful times, the pairing reflects “. . . connection and wellness as well as a soothing sense…